Why Vinyl?
A common misconception from those not in the music industry is that vinyl records are a thing of the past - when in fact, vinyl sales are rising year by year. Most of the bestselling artists are also recent additions popular among the youth, such as newcomers Lana Del Rey, Tyler, the Creator, and pop mainstay Taylor Swift. Legacy artists continue to add to each year's growing sales figures as well.
Bestselling Artists
Sales by Year
Why the Popularity?
Why is vinyl regaining popularity? The fact that vinyl very often boasts superior sound quality to digital recordings could be a deciding factor. Many times vinyl recordings are more dynamic and have a warmer sound when compared to their digital counterparts. In simpler terms, the music sounds more natural and colorful than a version of the same song on Spotify.
In addition, customers love to support their favorite artists by purchasing physical merchandise. The purchase of a record feels substantial, due to the large size of records when compared to other audio mediums. This size allows the album artwork to shine, as well as providing ample space for liner notes and additional information to keep the listener engaged.